December 4, 2024 

     For the research section of this project we were asked to gather information and 2 music companies and 5 artists or bands that matched our music genre and those companies. In our case we were assigned the music genre "rock". We decided to lean more towards the alternative rock and chose bands such as Coldplay, Imagine Dragons, Foo Fighters, Arctic Monkeys, and Cage the Elephant. The company we chose for Coldplay, Imagine dragons, and Foo Fighters was Universal Music Groups. While for Arctic Monkeys and Cage the Elephant we chose RCA records. we truly found difficult finding bands that were in our music genre and were still somehow connected by a company. Although this was a struggle we were able to split up the research by bands and find a link to each of them. We did need to make same chances in bands along the way since they didn't all link with a company. We were able to research their target audience/brand identity, digital marketing and distribution as well as non digital, and their history. This research gave us a clearer view on marketing strategies and how to go about what was soon to be our new band.

    Moving on to the next step of this project, the planning, we first decided what we wanted to do. We were given 4 songs to choose from according to our genre and we all agreed on one. Once decided we had to agree on what type of music video we wanted to produce. We agreed that for our band style and first ever song, artistic would match best. We then decided to split the work by deciding who would focus mainly on either the presentation or the music video. When planning we also decided setting date would be the easiest and most organized way to approach the project. We're hoping this will allow us to get stuff done in an organized manner and by the due dates. Our schedule consists of mostly class time with added weekend filming. 

October 29, 2024

 Horror is a strong film genre, designed to create fear, suspense, and sometimes shock. Many people are drawn to these movies, especially around Halloween, to test their bravery and enjoy the thrill of a good scare. Films like The Conjuring and Annabelle Comes Home are great examples, combining supernatural suspense, scary imagery, and traditional horror techniques to create amazing viewing experiences. 

Content Conventions 

A key component in horror films is foreshadowing, which hints at future events and keeps the audience in a state of suspense. The Conjuring uses foreshadowing to alert viewers that things will escalate quickly in the haunted house. The flickering lights, mysterious bruises, and suspenseful music all hint at the presence of a spirit. This build-up keeps viewers on the edge of their seat, preparing them for the terrifying events to come. 

Fear of the supernatural is another common theme. In Annabelle Comes Home, fear comes from the cursed doll Annabelle, which acts as a trap for evil spirits. Throughout the film, the characters must hold up with not only Annabelle but the various supernatural featers she unleashes. This fear of the unknown and of objects with an evil presence adds to fears, holding audiences’ attention. 

Suspense plays a significant role in horror, making even small moments intense. In The Conjuring, suspense builds as strange noises escalate into violent hauntings. Silence, broken by sudden, unexpected noises, creates a feeling of suspense. These unexpected shifts keep viewers waiting for the next frightful moment. 

Production Techniques 

Horror films often use low-key lighting and shadows to create a tense atmosphere. In The Conjuring, the dimly lit rooms and flickering lights create a sense of intimidating, making ordinary spaces feel threatening. Shadows cast by everyday objects become threatening shapes, and the overall darkness makes viewers feel trapped along with the characters. 

Sound design is equally important to the horror experience. In Annabelle Comes Home, suspense background music, creaking doors, and distant footsteps build up the suspense before major scares. The sudden silence before an unexpected noise or scream usually increases the tension. This focus on sound creates the feeling of fright and elevates each frightening moment. 

Marketing and Audience 

Horror films often appeal to audiences between the ages of 15-30, who are drawn to thrilling experiences. Posters for movies like The Conjuring and Annabelle Comes Home are typically dark and feature haunted imagery, such as the unsettling face of Annabelle or a shadowy figure in a isolated setting. This visual style is designed to attract viewers by emphasizing the mystery and danger within the story. 

Sample Films 

The Conjuring follows Ed and Lorraine Warren as they investigate a terrifying case involving a haunted farmhouse. The film uses dark settings, creepy sounds, and suspenseful scenes to create an intense horror experience. The poster, which features a lone tree and a hanging noose, hints at the haunted nature of the story and gives the audience a taste of what’s to come. 

 

Annabelle Comes Home takes place in the Warren’s artifact room, where Annabelle’s curse spreads to other haunted objects. By focusing on the Warren’s young daughter and her babysitter, the film creates a vulnerable atmosphere. The poster shows Annabelle’s eerie face surrounded by other cursed objects, inviting viewers to experience a nightmarish encounter with the supernatural. 

 

Additional Film Examples 

1. Insidious  

 

2. Sinister  

 

3. The Exorcist 

 

4. Paranormal Activity  

 

5. Smile 

 

6. It  

 

7. Terrifier  

 

Horror movies like The Conjuring and Annabelle Comes Home use storytelling, lighting, and sound to immerse audiences in their eerie worlds. With strategic marketing and a loyal fan base, horror continues to captivate viewers by delivering suspense and fear in unique and imaginative ways.