December 4, 2024 

     For the research section of this project we were asked to gather information and 2 music companies and 5 artists or bands that matched our music genre and those companies. In our case we were assigned the music genre "rock". We decided to lean more towards the alternative rock and chose bands such as Coldplay, Imagine Dragons, Foo Fighters, Arctic Monkeys, and Cage the Elephant. The company we chose for Coldplay, Imagine dragons, and Foo Fighters was Universal Music Groups. While for Arctic Monkeys and Cage the Elephant we chose RCA records. we truly found difficult finding bands that were in our music genre and were still somehow connected by a company. Although this was a struggle we were able to split up the research by bands and find a link to each of them. We did need to make same chances in bands along the way since they didn't all link with a company. We were able to research their target audience/brand identity, digital marketing and distribution as well as non digital, and their history. This research gave us a clearer view on marketing strategies and how to go about what was soon to be our new band.

    Moving on to the next step of this project, the planning, we first decided what we wanted to do. We were given 4 songs to choose from according to our genre and we all agreed on one. Once decided we had to agree on what type of music video we wanted to produce. We agreed that for our band style and first ever song, artistic would match best. We then decided to split the work by deciding who would focus mainly on either the presentation or the music video. When planning we also decided setting date would be the easiest and most organized way to approach the project. We're hoping this will allow us to get stuff done in an organized manner and by the due dates. Our schedule consists of mostly class time with added weekend filming.