CCR #2

Hey blog! For the 2nd questions of the CCR we are being asked, "How does your product engage with audiences and how would it be distributed as a real media text?" When answering this questions to go about it, mostly depending on everyone's piece. Therefore, I've decided to split the questions and digger deeper on separate questions.

How My Film Engages the Audience

We will begin with how my product engages with the audience. With my product being a sports drama, the target audience is older teenagers since they are the ones who can most relate to the struggles faced in the film having to do with academic validation and social pressure. With this being said, there are 3 ways our piece engages our audience, firstly including our relatable underdog character, Gianna. Gianna is set to be a dedicated teenager who is fighting against adversity and aiming for a goal. This type of character has been set from the beginning which can allow the audience to connect with her journey since its on hard work and risk, engaging the audience to watch the film. As well as a relatable character, the opening being fast paced and upbeat will add to drawing viewers in. The high energy sport sequence, in this case gymnastics, will attract athletes specially gymnasts. This connects the audience to the film as well as sets a tone for the rest of the film. Another key point to engage the audience would be the music. This adds to the fast pace and upbeat opening since in our case our music is a more hyper music which then lowers to be a slower paced song. However, those first few seconds of the upbeat music combined with the fast-paced scenes definitely motivates the audience and engages them with film.

How My Film Would Be Distributed

Moving on to the second part of the question. Media pieces can be distributed in various different forms. However today we will be searching for more accessible ones for smaller films. Film festivals are a huge way for smaller films to be distributed and be let out to the public. Festivals such as Tribeca and South by Southwest are both festivals where creators can showcase their work. These festivals present may different film genres including sport dramas. These are very accessible and low budget options. Another smaller festival would be the Indie Memphis Film Festival. These festivals take place in New York City, New York, Austin, Texas, and Memphis, Tennessee. They are annual and focus on independent film and work. However, the issue with distributing with festivals only is not being able to reach a global audience. Platforms such as YouTube and Vimeo are free and anyone can watch it. This is accessible to watch it and with some help of social media marketing spreading the word wouldn't be a problem.

Script:

Good afternoon everyoneee!! Today I will be addressing the second question concerning engaging audiences and the films distribution. My film is targeted to older teenagers who can relate to the pressure of academic validation and social expectations. This audience is engaged through 3 different key points. This firstly includes Gianna, our protagonist, being a relatable underdog character who is fighting against adversity to achieve her goal. Her risk and commitment inspire audiences, especially those who have experienced similar challenges. Secondly, the beginning of the film is quick and filled with action, including match gymnastics. This will engage sport audiences, especially gymnasts making them want to keep watching. Lastly, music as a huge part in drawing in the audience. The beginning has a fast paced, upbeat music that enhances the quick action and making it exciting. As the music slows, it builds suspense, leaving the audience wanting more.

For distribution I would prioritize festivals and simple online platforms. Festivals such as Tribeca, South by Southwest, and Indie Memphis are all film festivals that are super affordable and are a great way to reach an audience. These festivals take place In New York, Texas, and Tennessee allowing for different parts of the country to have the possibility to reach the film. As well as festivals, I would distribute my piece through platforms such as YouTube and Vimeo where its accessible for everyone and its free! This would all be paired with social media advertising to then hopefully be able to reach a more global audience!

What Is Vimeo & How Does It Work - Audiosocket

About The Sundance Film Festival- sundance.org

SXSW Film and TV Festival | SXSW Conference & Festivals

About Tribeca Festival | Tribeca